
If you guessed Ikea, then at least we know their key marketing technique has paid off- naming products names no one can pronounce (ok, so maybe only in the US). The BoKlok prefab house is actually named after the Swedish phrase for "smart living." As soon as we thought prefab, Mr. Gottfried thought Ikea. This is an example of prefab that wouldn't be very smart for us as soon as the wind came through. Also, I can't seem to find if these are offered in the US officially yet.
1 comment:
BoKlok? Say that three times fast.
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